June 3, 2009...12:32 am

Why…Tweet…How?

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A tweet from Liz Danzico took us on an interesting thought trail last week. She quoted Ideo’s tips for creating a 21st-century classroom experience, from this month’s Metropolis magazine. Specifically she called out,

“If you want to design for the future, be an anthropologist, not an archaeologist”.

But what we drew from this was not to chuck all material culture overboard in favor of feeeeeeelings. Rather, it’s about paying attention to relationships between people and their tools, to sequencing  constraints to get at effective results: Identifying objectives then objects…intent before outcomes…why before what to do and only then, how. From a propositional story to a response to appropriate media for telling that story. For that Friday morning revelation, Turnstone hearts Twitter. Follow our creative director @interactionista.

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