A bigger off button doth not a better content strategy make: Crain’s New York Business has been talking to Turnstone about media in yellow cabs:
‘Some urban-design experts are critical of New York’s taxi screen setup, saying that television programming should be only one element in the mix, writes Matt Flamm.
‘They’d like the screens to be open to a range of content providers and digital applications, and used to create an iconic New York experience rather than as the out-of-home extensions of two broadcasters.
“The screens could be telling me I should look out the window because right now that’s what’s exciting,” said Rachel Abrams, founder of Turnstone Consulting, who was co-editor of Taxi07, a report about the future of New York’s yellow cabs. “The city lost an opportunity.”‘
