A bigger off button doth not a better content strategy make: Crain’s New York Business has been talking to Turnstone about media in yellow cabs:
‘Some urban-design experts are critical of New York’s taxi screen setup, saying that television programming should be only one element in the mix, writes Matt Flamm.
‘They’d like the screens to be open to a range of content providers and digital applications, and used to create an iconic New York experience rather than as the out-of-home extensions of two broadcasters.
“The screens could be telling me I should look out the window because right now that’s what’s exciting,” said Rachel Abrams, founder of Turnstone Consulting, who was co-editor of Taxi07, a report about the future of New York’s yellow cabs. “The city lost an opportunity.”‘
Read the full article here
Filed under Design for good, Interaction design, Material culture, New York City, Rich Internet Applications, Storytelling, Technology, Transit, Turnstone, Turnstone at work, Turnstone Press, Urban, Yellow cabs
The team at Urban Omnibus shines The Architectural League limelight on Turnstone today: Rachel’s in-cab interview with Cassim Shepard, the blog’s editor, from back in the summer, is now available to read and hear, here. It’s one of many discussions about tech in taxis that we’ve engaged in over recent years, and our broadcast debut. Oh my, the London accent appears to be going off duty…
Filed under Brain vitamins, Cities+buildings, Design for good, geography, Interaction design, maps, New York City, Patterns+systems, Policy, Programmed spaces, Technology, Transit, Turnstone at work, Turnstone Press, Urban, Yellow cabs